The Social Media Literacy Project

December 9th, 2011 Stephen Smith Posted in Digital Lifestyle No Comments »

facebook-logo Learn how to use Facebook for Small BusinessToday I would like to announce that the first video in the Social Media Literacy Project has been published. You can see it here on the Facebook Consulting page.

Social Media Literacy

Social Media is the future of communication and will soon become a required skill at home and in the workplace. So many of my clients and business-people that I meet at networking events simply do not know how to use the tools of Social Media in an effective way to promote and expand their business.

We are creating a resource to help anyone who needs it to learn about what Social Media is and how to best take advantage of these new tools and communities. In this economy you cannot afford to ignore marketing opportunities that you do not understand.

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Social Media Literacy for Small Business

Please visit the Social Media Literacy Project home page to register for email updates. The resource site will go live in early 2012 (in Beta).

New videos, podcasts, and interviews will be coming online soon.

The team looks forward to any feedback that you may have. Please send an e-mail.

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Creativity and Technology

September 21st, 2011 Stephen Smith Posted in Digital Lifestyle No Comments »

C.C. Chapman shared this on Google+:

GP x Intel: The Smart Lives of Smart Men from Gear Patrol on Vimeo.

Interesting take-aways:
I don’t use the email on my phone either. I do read them, but don’t reply. If I need to I will call or text.

I feel that Technology brings us closer together. If I didn’t have Twitter or Flickr there are so many things I couldn’t share with others, or learn from others.

I used to be “always on”, which was exhausting. I don’t do that any more.

Share your thoughts in the forum Creativity and Technology.

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10 Photography Composition Tips

September 19th, 2011 Stephen Smith Posted in Digital Lifestyle, Topic of the Month, guest post No Comments »

We are now getting back on track with our Topics of the Month, for September it is Photography and Composition. The first article in this series is a guest post from Kate Croston:

There are no hard and fast rules for photography. Like any art, it all depends on what the artist wants to communicate. But even artists need tips once in a while. Here are ten ways to make your photos pop.

  1. Balance –Yin and Yang, good and evil, black and white. Find your balance. It might be color, it might be shape, it might be texture. Whatever it is, make sure your photo is balanced. Try taking the photo with the subject off centered and balanced with something in the background (or foreground).
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  2. Lead – No pointless pictures here. The human eye is great for choosing what is important, even in a cluttered atmosphere, but the camera is not so great. Make sure you lead your views where you want them to go, without being distracted. It might mean you need to crop the photo, make it black and white, or just frame it.
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  3. View – There are many, many ways to look at a scene. Don’t just take photos head-on. Try coming from above or below, sideways or diagonal. Seeing things from a new perspective can really open your eyes.
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  4. Background – Your background can add to your picture or detract from it. If your subject is the only thing you want people to focus on, choose a plain background. If you want more depth to your photos, try for an overlapping background. Whatever you choose, make sure the subject remains the subject.
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  5. Frame–Having a hard time really focusing in on the subject? Try framing. There are lots of things that provide natural frames for a photo. A wall, a window frame, a tree, a mountain. Play around and see what works for you.
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  6. Focus–Ultra important, especially with close-ups or extreme distances. You may want to use a tripod, just so the camera stays focused and steady. The interest in a picture is dramatically reduced if it’s fuzzy and out of focus.
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  7. Breathe – Let your subject breathe a bit. Keep some negative space in your photo so that people do not get overwhelmed. The eyes will naturally focus on the subject, even if 90% of the photo is negative space.
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  8. Try – Try, try, try again. The great thing about digital cameras is the lack of film. So take lots of photos. If you’ve got the subject set up it is much easier to take ten shots now rather than taking one and having to redo it later.
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  9. Light – Play with lighting. I know the ‘Golden Hour’ is when you typically set up your pictures, but try different times of the day for different effects. Or, if you are shooting indoors, try lighting from different, dramatic angles. Shadows add great depth to an otherwise flat photo.
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  10. Play – Have fun! That’s what you are doing this for, right? Play around. See what works for you. And remember, no one sees things exactly the same. Take a second look and see what you can discover.
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There you go: ten simple tips on making the most of your photos. Now quit reading and get shooting. Remember to have fun and experiment, and don’t be afraid to get dirty. We are always surrounded by beauty; you just have to look for it.

Author Bio:

Kate Croston is a freelance writer, holds a bachelors degree in Journalism and Mass Communication. She writes guest posts for different sites and loves contributing cheap internet service related topics. Questions or comments can be sent to:  katecroston.croston09 @ gmail.com.

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Thoughts on the Road Ahead for Creative Professionals

January 6th, 2011 Stephen Smith Posted in Creativity, Digital Lifestyle No Comments »

Scott Belsky at Behance has a very informative and thought-provoking post at the 99%:

7 Predictions for the Creative Community

In recent years, I believe that technology has been a little reckless with creative professionals. In many ways, technology has (shockingly) been obstructing productive creative careers. Crowdsourcing spec contests, the lack of proper attribution for most creative talent displayed online, and inefficient services for career management – just to name a few.

But my team and I at Behance see the tide turning. We believe that technology and the latest shifts in creative industries will ultimately empower creative professionals.

Here are some of our predictions (and hopes) for the creative professional community in the near future [and full disclaimer: our inherent bias is that we think about this full-time and are developing Behance with these thoughts in mind!]:

1. The Era of “Distributed Creative Production” Is Upon Us
The advertising agency of the future will consist of account managers, administrative staff, and a tiny leadership team that provides creative direction. The creative production itself will be distributed to individuals and small teams around the globe who are at the top of their game. The same applies to corporate marketing departments and other creative firms.

In the past, resources for finding and managing top talent were extremely limited. Now, the rise of online networks, as well as project management and collaboration tools is empowering creative professionals and ushering in a new era of independence.

This is just the sort of writing that makes me really miss being a freelancer. The trick is to figure out how these trends can be harnessed in your business, whether it is online or brick-and-mortar. Let’s discuss in the forum [link to "Applying Predictions for Creatives to Your Business"].

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GTD: Notebooks, Gadgets and People

October 26th, 2010 Stephen Smith Posted in Digital Lifestyle, Lo-Fi, guest post No Comments »

This is a guest post from forum-member Scott, who discusses how he uses his Moleskine notebook and his smartphone to manage his productivity practice.

About the Author: Scott lives and works in San Diego as a “big box” retail executive and blog operator over at GTDRetail.com. Besides running GTD Retail and researching great things to do in San Diego, he also enjoys homebrewing and can often be found combing the internet for the next great IPA recipe or homebrew gadget. His brewer’s notes are kept in a Moleskine.

Though we all enjoy proclaiming the utility of a Moleskine notebook, when it comes right down to it, it isn’t the utility of the Moleskine that keeps me buying $12 notebooks, it is the way it feels. The cover is cloth-bound, the pages are thin, but they don’t bleed, the pocket in the back pops out with a certain stiffness when it is first used. The whole package feels solid and sturdy in my pocket. It isn’t just the way it feels when you buy it either – Moleskines mature in a very noble way. First, the bookmark begins to come apart, then the pocket begins to rip and tear, the pages yellow and then darken with oils, the corners crinkle in, the spine wrinkles, and finally the cover starts to crease. The degrade is predictable from notebook to notebook. In fact, I calculated how many pages each week should be allotted based on the predictable demise of my notebook.

There is plenty to love about other mobile organization systems these days with all of their apps and brightly colored displays, but a Blackberry with a cracked screen seeming to bleed rainbows into all but a third of the screen doesn’t maintain the same function that a weathered notebook will. In the end, both my phone and my notebook have a secure place in my system – my Moleskine playing the leading role with my phone bowing as a stagehand.

My Moleskine is broken into 8 specific sections: the calendar, my 4 @Locations (@Computer, @Office, @Salesfloor, and @Home/Errand), direct reports, projects, and someday/maybe. I keep a smaller notebook attached to the front cover of my Moleskine for notes, plans, and scribbles of any kind. I update the current and next week’s calendar during my weekly review from my work outlook calendar since new invites are being sent out all of the time. At the same time, my @Location lists are moved into the 8 pages following the current week’s calendar, and I keep the bookmark in the current week’s calendar. My tabs for each of my direct reports stays put for the life of the notebook.

My phone is a visual/aural reminder of specific dates and times that may need reminders. I have various tasks that need to be done at specific times on specific days consistently, but as I work on a sales floor, it doesn’t take much to get caught up with a queue of customers and start blowing those daily time-lines. My phone maintains my daily routines – my Moleskine just can’t function as that kind of reminder. Thus my routines are programmed as repeating calendar events in my phone.

While all of the programming, rewriting, and setup may sound a bit daunting, in practice, it is fairly easy to use. Every time someone brings up an issue that requires my action it is placed immediately into the appropriate @Location action list. If something needs follow-up in the next 2 weeks, it is placed immediately into my Moleskine calendar. If the follow-up occurs longer than 2 weeks out, it is placed into an action list to add to my outlook calendar. If I notice that I need to do something on a regular schedule, it is added to my phone calendar to remind me weekly. This way, I update my entire system from wherever I am, which is important in big box retail. Also, this keeps me to one main event calendar, with all other calendars being reminder or reference variations of my main Outlook calendar.

This is where David Allen’s version of GTD falls short for me: he designed a great system for logging, archiving, and managing the stress of work, but he leaves how to end up in those places often enough to complete lists at an acceptable pace as something of a gray area. Especially in my line of work, being able to stay in a physical location for more than half an hour is nearly impossible – we all have interruptions at work, but being interrupted to move from one location down an escalator, stopping with 10 questions along the way before being screamed at and taking another 10 questions on your way back to your desk is something David Allen doesn’t cover. To counter the constant movement, I had to ensure that my system was very mobile (almost like a traveller), but in a way that didn’t force me to utilize a phone in a way that might be rude or disrespectful to shoppers.

What I find with GTD is that you always find yourself working on some part of your system. It is never complete, though the improvement in utilizing the system may be consistent. Right now, getting myself into the right locations often enough in the right mindset to do my work is my struggle.

Finally, David Allen never said that his system would make you a good manager, though his systematic approach seems to approach management most often (and we all manage something sometimes). I know managers who are great at follow-up but do not care if their employees fail. I know managers who are very organized but struggle to inspire anyone else to improve their own organization. Having everything on a list doesn’t make anyone great, in fact, it will tend to make you come across as robotic and cold if that is all you are good at. My biggest “ah-hah moment” in my current job was the realization that maintaining my system was not nearly as important as sincerely understanding what my employees, peers, and boss had to communicate to me. You can’t be writing or typing in a phone while someone that struggles with their communication style is trying to get something across to you. Yes, I love the notebooks, and the expensive pens, and the cool tech gadgets to organize my stuff, but they are tools. Remember the people, because when your system fails, your seven employees will be the ones to ensure that you don’t.

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In Search of Simplicity and RSS Feeds

August 11th, 2009 Brad Blackman Posted in Attention, Digital Lifestyle, Lifestyle, Workflow No Comments »

Recently I’ve been inspired by our own Patrick Rhone’s new Minimal Mac project, wherein he (and a host of contributors) post about different ways to simplify your Macintosh experience as well as how easy it is to simplify that experience. I’ve taken steps to simplify things on my own Mac, things like eliminating Widgets, menubar icons, Dock icons, and the like.

One thing that has bugged me over the past year or two is the volume of RSS feeds that keeps piling up. If you’re like me, you add more and more feeds to your feed reader (mine is Google Reader). And eventually the volume of feeds gets to be too much. I know some people get as many in one day as I get in one week and are fine with that, so I can’t say there’s a “magic number” for the maximum or minimum number of posts that can be read without it becoming unwieldy. The bottom line is, you have to be aware of your own limits, and know where stress sets in for you.

I know some people go so far as to divide up their RSS Feeds into different categories based on topic. Personally, I divide mine up into six folders:

  • 1st Tier: Things I really want to read
  • 2nd Tier: Things I want to read, but not as badly as the top tier. Strangely enough, this is the shortest list.
  • 3rd Tier: Things I want to read, but not as badly as the previous two.
  • people: Friends and family members’ blogs
  • personal: blogs I run or otherwise have a stake in
  • read when time permits: Stuff I can live without reading, and usually view in list mode, after which I usually hit “Mark all as read” after skimming the headines. Many of these post way more often than I’d like.

As I typically read my feeds about once a week in one one-or two-hour session, I’m thinking about changing how I go about my RSS feed consumption. So, over the past few weeks, I have begun pruning ruthlessly, eliminating items from Google Reader that I know I don’t have much interest in reading anymore. It’s like when you realize you no longer read a particular magazine you subscribe to: you may feel a little sad that you’re parting with a dear old friend, but relieved that you’re letting go of something you no longer really pay attention to, thus freeing up more attention to devote to what you really care about. You lose that “Ugh, one more thing I have to read” mentality when it crosses your mental threshold one more time.

So, in the forums, I have 3 questions for you:

  1. What’s your strategy for dealing with RSS feed overload?
  2. How often do you review your RSS feeds (if you do that sort of thing), and how long does it take you?
  3. Finally, how do you decide when to let those feeds go?

Fire away.

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